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Social Media and Pinterest Metrics

Metrics…Everyone Dreads Them! I don’t know about you but I have been confused in the past on what is good to follow and what is not. Metrics tell you the effectiveness of your social media strategy. They are magical in the fact it tells you if you are spreading your messaging correctly. They also measure the success of your overall campaign and impact that your social media strategy has had. There are 3 important things to consider when measuring your social media metrics. What metrics …

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10 Tips for Social Media Marketing Consistency

I know you have heard it over and over that “Content is King.” It is absolutely true. Putting out content can help you grow your audience and sell your products or services, but you have to be consistent with it. Having a foundation of consistency is key for social media marketing. Consistency is what makes your marketing relevant to your audience. I know – take it from someone who happens to slack off on content posting at times. Check out these 10 tips: Have clear …

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Pinterest Buyer’s Journey

Let’s talk about the buyer’s journey because after all as a business owner you want to ultimately make a sale or gain traffic to all the places. Get this clear right from the start. The journey for the buyer is not all about the destination. The buyer’s journey is about the stages the buyer goes through when they are looking to purchase a product or service. What journey do you want your buyers to go through? There are stages to the journey but they do …

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